Barclays
animation
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Brief

Barclays have a duty to show how they work with debt and the customers involved to help them get back on the right track. Psona asked me to get involved and create an animation to illustrate the point in a simple yet effective way.

 

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Solution

With an extremely tight budget I felt the only way to develop characters and scenes was to create a collage style. This gave me the versatility to produce all scene elements quickly and stick to the budget, whilst still giving me a little creative freedom to find assets for free that I could use for the timely completion of the brief. A couple of late nights later the animation was complete and the client was very happy!

 

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