Big Bus Tours
Mobile App

Brief

Big Bus Tours were looking for an interim solution to ensure tourists at tour stops could book tickets easily as their current solution was only for desktop and was extremely clunky to use. 

Solution

The proposal took all available content and used it in a much more cognitive way, his was only a mobile version of the desktop site after all so we couldn't rewrite the experience. We wanted to introduce a little more feedback, so bolted onto the current info was a tour guide that gave additional info on site seeing spots, activated as the toursit neared them.