Fila needed a structured move online, as their current presence was weak to say the least. The solution would need to be adaptable as the needs of the brand expanded. The chosen agency would be appointed as Fila EU's digital agency working inline with PR, product and print agencies to strengthen the brands integrity across the board.
With any project it is always important to consider the current effectiveness of site structure, clarity of information and ease of navigation. We stripped Fila back to its bare bones, overhauled its look and feel ensuring through the line brand values retained continuity online and after introducing a social strategy, maintained and populated networks to increase awareness.