Create an App to support the global media launch of the new Range Rover Evoque. Showcasing the car to 700 worldwide journalists. App to support a two day drive across North Wales into Liverpool spanning 4 weeks. Solution must excite and inform about the new Evoque and the adventure about to unfold.
RARE jumped at challenge creating an App packed with 20 interactive pages, 6 main sections, interactive map and over 160 movies available in 9 languages. The App gave the user a compelling, interactive experience with easy to use navigation, displaying a wealth of Range Rover Evoque info, complex engineering data and dynamic moving image. The virtual map allowed the user to gain an insight into the journey they were about to embark on.
To accompany this, we created a full colour supporting booklet in 9 languages, which again was interactive… well you had to open it to read it!