I was asked by BPL Marketing Ltd to head up the creative direction, user experience for a fantastic brief from the Royal British Legion. It was our goal to create a site that commemorated the centenary of the First World War that remained sympathetic yet gathered awareness of the work the Legion does today.
The idea was to give the users the opportunity to commemorate and tell stories of loved relatives that gave their lives in the First World War. All fallen soldiers would be displayed on a map of the world which in time would become covered in poppies, reflecting the poppy fields of Northern France and Flanders where many soldiers died.
I wanted people to commemorate anyone, whether they knew them of not. We did this by offering people the chance to commemorate based on there name and location and by linking Facebook where we could use the users basic information.
Our hope is that over the next 4 years the site will become a place for reflection and remembrance.
My role was to define the whole experience, creating user personas, developing user journeys, moulding what the experience should be and then creating the complete look and feel of the site.
The site is now live and can be seen here.