Create an App to introduce the ETO Division of JLR. The 'Engineered To Order' Division consists of a team of specialists who tailor your vehicle to your specification. These range from performance enhancements to added levels of luxury and convenience. JLR needed an avenue to shout about the division at the L.A. Motor Show, this is where we came in.
RARE created an iPad driven digital brochure, allowing the PR team to guide potential clients through the available case studies. The App was designed as a showcase tool to gain interest as any consumer requirements would be so bespoke they can only be followed up by a design technician at this stage. well At least until version 2.0 comes out!