Every year Coca Cola Enterprises brings global delegates to the UK to show them how the shopper marketing environment (in London especially) is so diverse. They needed a way to get this point across and attendees entertained, stimulated and away from the pub as they travel the city. Geometry Global were the agency and catalysts.
Working as part of a team at Geometry Global we soon realised that we can keep the attendees focussed by means of competition and in turn devised a bespoke treasure hunt game. I created a style, similar to an amazing current illustrator that then enabled us to help explain the challenge of capturing the attention of such a diverse city thats is London. It was my job to help generate concepts, create the logo, then final art and icons for the game.